Over these few years we have witnesses the rapid growth of digital marketing in India
. More agencies have opened up, more businesses are using it, more are inquiring about it which only points to the reason behind its importance. So, what makes this field so important? The answer lies in the one pervasive network, the internet which has dominated a huge part of the global population. Hence, digital marketing is also called as internet marketing.
This internet marketing has hence opened up possibilities once thought impossible. 40% of the global population are in it giving yet more growth in technological advancements. One of the reasons why digital marketing in India
has also grown is because technology is a huge part of our forte. It has become one of the key elements of economical growth. Ranking 3rd
among the most attractive investment destinations for technology transactions in the world. And also topping as the top exporter of Information and Communication technology services.
Which brings us back to the growth of digital marketing in India
. Digital marketing in simple terms means promoting goods online. The increasing amount of the internet, smart phone have made connecting with businesses anytime and anywhere easier. And digital marketing leads the way to it, because its methods and types know just when and how to target the audience such as SMM, Email marketing etc etc. With digital marketing you can target specific demographics and details of the various platform it covers.